Skip to content

Experience Economy

This is more than just Tourism; it’s the visceral feeling of an experience you have that is rich, sustainable, and rooted in vibrant culture and community.

The Harvard Business Journal coined the term “Experience Economy” in 1998 describing in an article how more people are spending their money on experiences instead of commodities. 

Novelty > Commodities. How can we bring out the uniqueness of each place? We are invested in deeply understanding the story of Kansas City and the Midwest such that we can bring out more of the uniqueness of “what makes here here.” 

It is not so much about what we own as it is about what we do, how we do it, how we feel when we do it, and who we get to do it with.

There are so many events, conferences, and happenings all around us. How many of them are peak experiences? 

We are exploring this concept deeper and will be looking for ways to pilot and expand.

Resources: